A Night of Fashion, QR Codes and Barbie
I've never been a major fan or advocate for QR codes (Quick Response codes- the 2D barcodes that are filled with information), but my time on the NYC FNO Barbie Scavenger hunt bus is a move in the right direction.
On Fashion's Night Out, Barbie sponsored a scavenger hunt around Manhattan, leading those with a love for fashion to stores like Tracy Reese, Alexis Bittar, and more by hopping on and off a Barbie-themed bus (complete with Barbie dolls by the way).
Once at a store, all you needed to do was 1) find the barbie dressed in the designer's gear 2) fire up your smartphone with a QR code reader 3) Scan it 4) Enter your name in an online form and TRY TO WIN THE OUTFIT!
For those who were taking a fashion's night in - or who couldn't be in NYC - there were opportunities to scan a QR code on http://barbielovesfno.com to enter to win some prizes as well (sorry the entry period is now over.)
So now, the bottom line.
Overall, my feelings on QR codes remain the same: Cool when used correctly (like what Tiffany did for their FNO event) but lame when used in subway ads (among other QR code fails).
As for Barbie, girl, I'm sold, and I'm thinking about adding this one to my christmas list. #retroglam